This 1948 ad for Viking's "VisQueen" plastic film paints a utopian vision of a world where everything is entombed in airtight plastic layers, rendering it sterile and impervious to the world's depredations and imperfections. My grandmother practiced this sort of mummification in her living room and most of the kitchen until all her grandchildren were well past adolescence.
Friday, February 10, 2012
World wrapped in plastic: 1948 cling-film ad
World wrapped in plastic: 1948 cling-film ad:
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