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Monday, June 20, 2011

Selective attention: More than just missing the man in the gorilla suit


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Selective attention: More than just missing the man in the gorilla suit

In a study of selective attention, 2/3 of the subjects completely failed to notice a fight in the park because they were too busy paying attention to how many times the jogger in front of them touched his hat. (Via Eric Sorenson)




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